Instant coffee becomes the main trend of consumption so it has different tastes and meets different demands very well. ICC-124-9 7 . Vietnam's consumption of coffee is relatively low. This greater remarkable growth of coffee consumption in Vietnam of 10% annually on average, recently led this market to surpass coffee consumption in India (Figure 2), with a population, over the Vietnam is the fifth-biggest shipper, trailing Brazil, Indonesia, Malaysia, and India, USDA data show. For soluble coffee, 21% of consumers consume instant coffee 3 to 4 times a week, which is 52% for women. Forecast for Development of the Vietnamese instant coffee Market in 2019-2024 12.1. In 2019, Nestlé Vietnam continued to hold the leading value share in coffee thanks to its popular brand Nescafé in various coffee categories – especially instant coffee mixes – and to its strong, ongoing marketing activities in the country. Agglomerated coffee or coffee granules is a very balanced instant coffee with smooth and mellow taste. Globally, pods represent the smallest total category in coffee by consumption, accounting for just 6% of all coffee brewed globally in 2016. 8. Among these four Member countries, the highest growth was recorded in Vietnam where coffee consumption is now seven times than in the early nineties. Other important challenges are climate change, which is exacerbating the spread of pests and diseases , and ageing coffee trees. Characteristics of the Vietnamese Consumption of instant coffee per Capita 11.1. also are a leading and sell coffee products Vietnam market with monthly volume is 600 MT of all from roasted bean, ground to instant mixed 3 1 2 coffee. 46% drink coffee after walking up, and 1/3 use it to refresh themselves The country boosted its share of global exports to 9.1 percent from 1.8 percent five years ago. But as someone who has spent much time traveling through Vietnam, there’s one thing for me that stands out as synonymous with the country, and that’s the burgeoning coffee culture that has taken hold. Ranked 3rd biggest manufacture in Vietnam. Vietnam has 5 brands of instant coffee, Brazil has 20 brands. How popular is instant coffee in this coffee giant country? Reading Time: 5 minutes Mention Vietnam to anyone, and the conversation might conjure up a few things – the beautiful scenery, the tragic war, the chaotic, thrilling big cities. We started our business since 1995 under Tran Quang Coffee & Tea Brands( Qcafe Qtea). Vietnam uses about 5% of its raw coffee for processing, while Brazil is 50%. Agglomerated. "InstantcoffeeCo is Vietnam's leading instant coffee supplier with different blendings" Our main focus is spray-dried soluble coffees, agglomerated coffees and freeze-dried coffees. An astounding 89% of global pod value growth over the forecast period, 2016-2021, will take place in Brazil, North America and Western Europe. Among the Vietnamese young people, the trend of drinking instant coffee is more and more popular to meet the demand of the modern life. 11. Volume, Value and Dynamics of the Vietnamese instant coffee Consumption per Capita in 2014-2018 12. Finally, one of the main challenges of the Vietnamese coffee sector is limited domestic its consumption and small processing activity. Imports Vietnam continues to import small quantities of coffee beans, both green and roasted, and instant coffee from Laos, Indonesia, Brazil, and the United States to serve its growing high-end coffee retail chains. The instant coffee market is reducing its reliance on bulk exports which have faced unstable prices in recent years. Vietnam is the second biggest country in terms of coffe production and 5th in Asia in terms of coffee consumption. 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